Typography in 2025: Bigger is Better

Gone are the days of timid, delicate headings. 2025 is the year of "Type as Image." Designers are treating letters not just as vessels for language, but as the main visual element of the composition.

Variable Fonts

The flexibility of variable fonts allows us to stretch, compress, and morph type in real-time, creating dynamic, responsive designs that feel alive. This is particularly effective in web design, where type can react to the user's scroll or mouse movement.

Brutalism Returns

The raw, unpolished aesthetic of Brutalism continues to influence type choices. Monospace fonts, once reserved for code, are now signaling "transparency" and "utility" in high-fashion and luxury branding.